Sawtooth Software: The Survey Software of Choice

2001 Conference Presentations Set

On September 12-14, we'll hold our ninth Sawtooth Software Conference on Quantitative Methods in Marketing Research in Victoria, BC, Canada. Our conferences are well-known for their practical focus, friendly environment, accessible presentations, and excellent food. They are not sales events for our software, but forums for discussing a variety of issues related to conjoint/choice analysis, computer/web interviewing, and other quantitative methods. Almost a third of the attendees last year were not Sawtooth Software users.

Many thanks to those who submitted abstracts for our 2001 Sawtooth Software Conference. There were many more submissions than available slots on the program, and we are sorry we had to turn some of you down.

Our program is exceptionally strong this year. We are particularly excited about the joint presentation by professors Paul Green (the Wharton School), Joel Huber (Duke University), and our own chairman, Rich Johnson. This illustrious trio will deliver an insiders' perspective on how conjoint analysis came to be used in marketing research, and the motivation behind their many defining contributions to the field. Those of you who know something of the important role these individuals have played over the years will recognize that this is not a presentation to be missed.

The cost for attending the conference is $725 ($825 after July 15). The schedule of selected presentations and principal authors for the conference are as follows:

Wednesday, September 12

Knowledge as Our Discipline
Chuck Chakrapani, Standard Research Systems

Paradata: A Tool for Quality in Internet Interviewing
Ray Poynter, Millward Brown IntelliQuest

Web Interviewing: Where are We in 2001?
Craig King, POPULUS

Using Conjoint Analysis in Army Recruiting
Claudia Beach, U.S. Army Recruiting Command

Defending Dominant Share: Using Market Segmentation and Customer Retention Modeling to Maintain Market Leadership
Mike Mulhern, Mulhern Consulting

ACA/CVA in Japan; an Exploration of the Data in a Cultural Framework
Brent Soohoo, Griggs Anderson Research/Gartner Group

A Methodological Study to Compare ACA Web and ACA Windows Interviewing
Tom Pilon,

Increasing the Value of Choice-Based Conjoint with "Build Your Own" Questions
David Bakken, Harris Interactive

Applied Pricing Research
Jay Weiner, Ipsos-NPD

Thursday, September 13

Reliability and Comparability of Choice-Based Measures: Online and Paper-and Pencil Methods of Administration
Tom Miller, The University of Wisconsin at Madison

Trade-Off Study Sample Size: How Low Can We Go?
Dick McCullough, MACRO Consulting

Disaggregation with Partial Profile Choice Experiments
Jon Pinnell, MarketVision Research

Using HB When There Are Segments
Keith Sentis, Pathfinder Strategies

Modeling Constant Sum Dependent Variables with Multinomial Logit: A Comparison of Four Methods
Keith Chrzan, Maritz Marketing Research

Appropriate Analysis of Constant Sum Scale Data
Joel Huber and Eric Bradlow, Duke University

Modeling Dependent Choices
Maarten Schellekens, McKinsey & Company

Modeling the No-Choice Alternative in Conjoint Choice Experiments
Rinus Haaijer, MuConsult

Friday, September 14

The Historic Evolution of Conjoint
Paul Green, The Wharton School and Joel Huber, Duke University

Recommendations for Model Validation
Terry Elrod, University of Alberta

Basis Variables for Brand-Related Segmentation
Greg Allenby, Ohio State University