The eighth Sawtooth Software Conference will be held on March 21-24, 2000 on Hilton Head Island, South Carolina. Hilton Head is an upscale island resort community off the southern coast of South Carolina. This is the first time we have held our conference on the East Coast. We hope that those of you who have been waiting for us to meet on the East Coast will take advantage and attend.
Our conferences are more down-to-earth than most quantitative market research conferences. While a few academics attend, most presenters and attendees are consultants/practitioners. The aim is to give practitioners useful, relevant and understandable instruction in quantitative market research techniques without infomercials from consultants or sales presentations of our own software. Our last conference covered such practical topics as data collection, Internet research and improving response rates. About half of the papers presented reported case or methodological studies using various conjoint and choice techniques. Other methods covered in past conferences include perceptual mapping, segmentation techniques, customer satisfaction models and neural nets.
We value informality, interaction and good food when we meet. If you've never come to our conference before, you are in for a treat. You can get a feel for the topics presented by reading the abstracts from past conferences in our News area of our home page at www.sawtoothsoftware.com.
Call for Papers
In addition to giving an oral presentation at our conference, presenters are expected to produce a polished written paper suitable for publishing in the conference proceedings. For examples of papers published in past volumes, please see our Technical Papers Library on the web (www.sawtoothsoftware.com).