The 2012 Sawtooth Software Conference has a two-day optional CBC Consulting Challenge Workshop (March 19-20) preceding the big event in Orlando, FL. Participants break into small teams to design and field a research study (overnight, between days 1 and 2) related to a current problem faced by Microsoft Hardware. Some classroom instruction is also involved. We are very pleased to announce that Andy Cargile, director at Microsoft Hardware will be at the challenge workshop. He’ll outline the business question/problem and also help judge the presentations.
This is a tremendous opportunity! Andy is not only a former research director and familiar with Microsoft Hardware issues, but more importantly is one of Microsoft's visionaries in the world of consumer products and consumer experience.
Chris Chapman (formerly of Microsoft, currently at Google) will also be a co-instructor at the workshop. Sawtooth Software's Aaron Hill and Brian McEwan will also co-direct the meeting and provide technical help to participants, as they design the study and analyze the results.
Survey Sampling International (SSI) is a co-sponsor of the workshop, and is providing panel sample for the studies. The night of the first day, the competing teams will field their studies using Sawtooth Software Hosting and SSI Panel (then sleep that evening...we aren't asking you to pull an all-nighter!). On day 2, teams will analyze the results and develop their presentations to be judged and critiqued by Mr. Cargile and the other instructors.
All-in-all, this is going to be a fantastic opportunity to work in small teams with discrete choice methods, to research a real business issue, and design, field, and analyze the results in an extremely compressed time (48 hours). Come ready to learn a lot! Then, stay for the main conference Wed-Thu (March 21-23).
Register for the CBC Challenge and also the full Sawtooth Software Conference at http://www.sawtoothsoftware.com/education/workshops.shtml.
Since this article was published, the CBC Consulting Challenge 2012 has been held and the registration link above is no longer available.