Panel Sample: Who We're Using

In our latest customer feedback survey, we asked our users which Online Web Sample/Online Panels they primarily used over the last 12 months. Up to six mentions were allowed, asked in open-end format with no pre-coded responses. Sample providers who were mentioned by at least 3% of the sample in 2012 are reported below. (If a firm acquires another firm, the results for years prior to the acquisition are not netted.)

Percent of Respondents Using Panel/Sample Supplier in Last 12 Months

(Sorted by 2012 Results)

  2008 2009 2010 2011 2012
e-Rewards/Research Now 23 30 46 47 47
SSI/Opinionology/Western Wats 21 22 23 27 28
Greenfield/Ciao/Toluna 17 23 23 17 15
GMI 16 14 11 9 12
Lightspeed Research/TNS 6 9 8 10 8
United Sample/Usamp/AOL/DMS 0 0 3 8 8
WorldOne 0 2 1 5 6
MarketTools 3 5 5 2 6
Cint 0 0 1 2 5
Norstat 0 3 2 2 4
OMI 0 0 1 3 3