Sawtooth Software: The Survey Software of Choice

Multi-Objective Searches in Conjoint Analysis: An Intuitive Explanation

Bryan Orme, President of Sawtooth Software, just released a new technical paper called, "Multi-Objective Searches in Conjoint Analysis: An Intuitive Explanation". If you are familiar with market simulators for conjoint analysis and product search optimization, then this paper will build on that knowledge and explain how to find solutions that optimize the trade-off among multiple objectives like share and profit, allowing you to focus on solutions that can satisfy multiple goals.  

Watch Our Cool New BWS (MaxDiff) Video

At the 2018 Sawtooth Software Conference, we premiered "What Can MaxDiff Best-Worst Scaling Do For You?" a video that explain the MaxDiff technique in a fun and easy-to-understand manner. To watch the three-minute video, please visit this link:

http://www.sawtoothsoftware.com/maxdiff-video

Bahna, Chapman from Google Cloud Win Best Presentation at 2018 Sawtooth Software Conference

Congratulations to Eric Bahna and Chris Chapman of Google Cloud who were awarded best presentation at the 2018 Sawtooth Software Conference in Orlando, Florida! Eric and Chris used best-worst scaling to help them learn what is important to customers (among 30 items) for product development related to Google Cloud. Their winning presentation was entitled, “Constructed, Augmented MaxDiff.”

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New Advanced Conjoint Analysis Book

In Becoming an Expert in Conjoint Analysis: Choice Modeling for Pros, Sawtooth Software executives Bryan Orme and Keith Chrzan share the practical knowledge that has taken them 50+ years to learn. This is the book they wish had magically fallen out of the sky onto their desks early on in their careers. It is the advanced sequel to the highly-regarded Getting Started with Conjoint Analysis (now in its 3rd edition) by Bryan Orme.

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Introducing Lighthouse Studio 9.4 with Mobile CBC

Over the last several months we have been hard at work giving CBC for Lighthouse Studio a complete visual overhaul. With more and more respondents taking surveys on their mobile devices, we wanted to update CBC to look better and be more intuitive on smaller screens.

Introducing the New Mobile-Friendly CBC!

Mobile CBC

We started by dropping the outdated table layout for a more modern look. On mobile devices respondents can easily swipe through the set of concepts. You can also configure your CBC exercise to arrange concepts vertically instead of horizontally (or even turn off mobile-friendliness altogether).

Large Screens Look Great Too!

We wanted all of your respondents to enjoy this newer look, so we took the new design and applied it to wider screens. Respondents who take CBC surveys on desktops, laptops, and large tablets will see all concepts at a glance.

CBC Desktop

This view is especially customizable. For example, you can place the attribute labels inside or outside the concepts, and the "None" option can appear at the bottom of the task or as the last concept in the set.

Merged Rows in CBC

We're excited to announce that we've added the merged rows feature to CBC. Typically, when an attribute doesn't apply to a product concept, it is simply left blank. This can be distracting and even lead to poor readability. The solution to this problem lies in merging two or more attributes into one row. With merged rows, this . . .

CBC Not Merged. . . becomes this:CBC Merged Rows

There are also many other improvements that we have made, for a full list see the Version History.

This update is free for all those who have a subscription to Lighthouse Studio. Download it today, we hope you will love it!

 Download Lighthouse Studio 9.4