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Demonstrate CBC Using Only Basic Math

If you have ever had to explain what Choice-Based Conjoint (CBC) is to somebody or to a class of students, we think we have a fun and easy solution for you!

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SSI Web v8.3 Released! Huge Improvements in ACBC, Plus More

After more than a year of effort, we have finally finished and shipped SSI Web version 8.3! Most of the improvements for v8.3 focus on ACBC (Adaptive CBC). We’re especially excited that ACBC can now handle alternative-specific designs. This means that certain attributes can only apply to (say) certain brands. This gives you much more flexibility in ACBC, similar to the flexibility offered through the advanced design module for CBC.

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New Latent Class Feature: Scale Constraints

On January 20, 2014, we released a new version of our stand-alone latent class software, version 4.7.0. It introduces a new optional feature called “scale constraints.” It constrains the solutions to ones where the vector of utilities for each group has the same standard deviation (where standard deviation is meant to be a proxy for scale factor).

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Sawtooth Software Appoints Diagaid as Representative for China

Starting this year, Diagaid Marketing Research is now an authorized sales and support representative for Sawtooth Software in mainland China.  Chinese customers can choose to purchase the software from either Diagaid or directly from Sawtooth Software in the US.  The advantages of purchasing through Diagaid include the ability to receive knowledgeable sales and technical support in Chinese as well as being able to purchase in Yuan rather than US dollars. 

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Preliminary White Paper on SaaS-Delivered CBC for Classroom

As many of you know, we’ve been working hard on a Software-as-a-Service (SaaS), streamlined version of CBC. This will be an attractive, extremely easy to use version of CBC that is initially targeted for university classroom settings. We plan to have a beta version for early adopters before the end of the year.

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