If you're already comfortable with the basics of HB, try these articles.
- CBC/HB Technical Paper (2009)
- One Size Fits All or Custom Tailored: Which HB Fits Better? (2001)
- Monotonicity Constraints in Choice-Based Conjoint with Hierarchical Bayes (2000)
- Application of Covariates within Sawtooth Software’s CBC/HB Program: Theory and Practical Example (2009)
- What Are the Optimal HB Priors Settings for CBC and MaxDiff Studies? (2016)