Sawtooth Software: The Survey Software of Choice

Discover what they really want

Survey your market with sophisticated choice analytics tools. Understand people's preferences. Simulate their choices.

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Our collection of readings is ideal for researchers new to the conjoint analysis field. We'd recommend starting with these papers.

Most of these papers are extracted from the book, "Getting Started with Conjoint Analysis." Read the review from Marketing Research Magazine, Winter 2005 or purchase a copy at $45 per book plus shipping.