Sawtooth Software: The Survey Software of Choice

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This manual explains how to use version three of the Latent Class Segmentation Module within the SMRT platform. It is an analytical tool for use with CBC (Choice-Based Conjoint) or CBC/Web studies. It divides respondents into segments having similar preferences based on their choices in CBC questionnaires. It uses latent class analysis for this purpose, which simultaneously estimates part worth utilities for each segment and the probability that each respondent belongs to each segment. [November 10, 2009]

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