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Latest Version

Lighthouse Studio Version 9.6.0

5 Jul 2018

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Lighthouse Studio includes modules for general interviewing, ACA, CBC, ACBC, CVA, and MaxDiff exercises. A valid license for each module will be required before a module may be accessed.

NOTE: Lighthouse Studio requires Windows 7 Service Pack 1 or higher. For users without a Windows operating system, try Discover.

 

 

Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

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