Sawtooth Software: The Survey Software of Choice

Discover what they really want

Survey your market with sophisticated choice analytics tools. Understand people's preferences. Simulate their choices.

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Our Clients

With 30 years in business and thousands of organizations using our tools, we have a huge footprint in the industry.  We have been there since the beginnings of computer interviewing and are also the worldwide leaders in the conjoint analysis field.  Companies like Procter & Gamble, Google, General Motors, General Electric, and Microsoft use our software and have presented case studies and success stories at our popular research conferences.

The majority of the top business schools in the world have used our software for teaching and research purposes.  We are also widely used by government agencies for such diverse needs as economic planning, staffing the military, environmental impact studies, and transportation planning.