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Advanced Simulation Module

The Advanced Simulation Module extends the capability of our base market simulator to offer product optimization searches. The optimization can be based on utility, share of preference, revenue, or profitability.

Read more about the Advanced Simulation Module methodology or download the ASM Technical Paper.

Advanced Simulation Module Specifications:

  • Can analyze data from all three conjoint systems (CBC, ACA, CVA)
  • Can analyze data from third-party conjoint applications (if organized in the text-based format supported by the ASM)
  • Integrates seamlessly within the SMRT platform (existing market simulator)
  • Search algorithms supported: exhaustive, hill-climbing, genetic algorithms, TURF

System Requirements

SMRT is designed to run on Microsoft Windows XP and later.