Sawtooth Software: The Survey Software of Choice

Monday, March 5, 2018

Start Room #1 Room #2
8:00 AM CBC Software Workshop Turbo Choice Modeling

Tuesday, March 6, 2018

Start Room #1 Room #2 Room #3 Room #4
8:00 AM CBC Software Workshop (continued) Turbo Choice Modeling (continued) Advanced Lighthouse Studio Workshop Practical Tips and Tricks on Conjoint and MaxDiff
1:00 PM CBC Software Workshop (continued) Turbo Choice Modeling (continued) Advanced Lighthouse Studio Workshop (continued) Is My Advertising Working?
6:00 PM Reception (6:00 - 8:00)

Wednesday, March 7, 2018

Start Conference Paper Sessions: Ballroom Breakout Sessions: Room #1
8:25 AM
  • Constructed, Augmented MaxDiff
  • Shapley Values: Easy Useful and Intuitive
 
10:00 AM Refreshment Break
10:30 AM
  • FDA Seeks Patient Preference Information
  • Discrete Choice and Allocation Conjoint in Healthcare
  • Estimating Aggregate Random Coefficients Logit Models Using Bayesian Techniques in Stan
12:00 PM Lunch
1:30 PM
  • Three Methods for Measuring Variability with HB
  • Conjoint in Markets with Dozens of Products
  • “Extreme” Market Research: Scalable High-Performance Prediction
3:00 PM Refreshment Break
3:30 PM
  • Adaptive Typing Tool for MaxDiff
  • Extending the Ensemble: Alternative Approach to Segmentation
  • Modeling the Dynamics of Consumer Preferences: The Challenge of Revealed Preference Data
5:15 PM
  • Product Optimization Using Choice Simulator (Clinic)
  • Teaching Conjoint Analysis at the University (Clinic)
6:00 PM Reception (6:00 - 8:00)

Thursday, March 8, 2018

Start Conference Paper Sessions: Ballroom Breakout Sessions: Room #1 Breakout Sessions: Room #2
8:30 AM
  • Synergistic Bandit Choice (SBC)
  • Optimal Design by Sequential Experiments
  • Intro to Lighthouse Studio
  • JavaScript and Lighthouse Studio
  • Word Import into Lighthouse Studio
  • Intro to R for Market Researchers
10:00 AM Refreshment Break
10:30 AM
  • Non-Negative Matrix Factorization
  • Variable Selection: MBC Cross-Effects
  • Perl and Lighthouse Studio
  • Enhancing Your Surveys with the Question Library
  • Bandit MaxDiff in Lighthouse Studio
  • Intro to ACBC
12:00 PM Lunch
1:30 PM
  • Randomization and Ensembling Strategies for Data Pathologies in Conjoint Studies
  • Tools for Dealing with Correlated Alternatives
  • Spice Up Your Surveys in Lighthouse Studio
  • Discover CBC & MaxDiff
  • Lighthouse Choice Simulator
3:00 PM Refreshment Break
3:30 PM
  • Predictive Analytics with Revealed Preference-Stated Preference Models
  • Perils of Ignoring Uncertainty in Product Line Optimization
  • Front End JavaScript Libraries in Lighthouse Studio
  • Free Format CBC Questions in Lighthouse Studio
  • Full Rankings MaxDiff
  • How to Deliver a Winning Conjoint Analysis Report
5:15 PM  
  • Mobile CBC: Improvements in Lighthouse Studio (Clinic)
  • Situational Choice Experiments (Clinic)
6:00 PM Reception (6:00 - 8:00)

Friday, March 9, 2018

Start Conference Paper Sessions: Ballroom Breakout Sessions: Room #1
8:30 AM
  • Properties of Direct Utility Models for Volumetric Conjoint
  • A Comparison of Volumetric Models
  • Which Conjoint Method Should I Use?
  • Optimizing Conjoint for Mobile
10:00 AM Refreshment Break
10:30 AM
  • Direct Estimation of Key Drivers from a Fitted Bayesian Network
  • Product Relevance and Non-Compensatory Choice
  • Avoiding Common Pitfalls in Conjoint Analysis
  • Beyond the Basics with MaxDiff
11:40 AM Best Paper Voting / Presentation
12:05 PM Conference Adjourned