Sawtooth Software: The Survey Software of Choice

Sawtooth Software conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research.

  • Monday: Pre-Conference Workshops and Tutorials
  • Tuesday: Pre-Conference Workshops and Tutorials
  • Wednesday: Main Conference Sessions, Optional Breakouts, and Clinics
  • Thursday: Main Conference Sessions, Optional Breakouts, and Clinics
  • Friday: Main Conference Sessions, Optional Breakouts, and Clinics

On Monday and Tuesday, prior to the main conference events, we will offer a variety of workshops and tutorials. These optional pre-conference events require separate registration and fees from the main event.

The main conference sessions will be convened Wednesday through Friday in the main ballroom. Presenters from around the world will present research papers and discuss their findings on the methodologies and applications of various market research techniques.

If you are registered for the main conference session, you may choose to attend one or more of the break-out sessions that will be held at the same time. If you or your colleagues are new to survey development and analysis, or would like some refresher instruction, this would be the perfect opportunity to learn about specific techniques and solutions.

General Topics

  • Conjoint and Choice Analysis
  • MaxDiff (Best-Worst) Measurement
  • Market Segmentation
  • Multivariate Methods
  • Optional Tutorials for More In-Depth Learning

Main Conference Presenters (and Co-Authors, in Alphabetical Order)

  • Greg M. Allenby, The Ohio State University
  • David Bakken, Foreseeable Futures Group
  • Steve Bell, Bell Falla and Associates
  • Stefan Binner, bms marketing research + strategy
  • Karen Buros, Radius Global Market Research
  • Joachim Büschken, Catholic University of Eichstätt-Ingolstadt
  • Jeremy Christman, Procter & Gamble
  • Keith Chrzan, Sawtooth Software, Inc.
  • Marc R. Dotson, Brigham Young University
  • Michael Drago, The Modellers
  • Felix Eggers, University of Groningen
  • Howard Firestone, RTI Research
  • Mona Foss, Bootstrap Analytics
  • Claire Gilbert, Gongos
  • John R. Hauser, MIT Sloan School of Management
  • Joel Huber, Duke University
  • Paul Johnson, SSI
  • Ula Jones, TNS
  • Lech Komendant, IQS
  • Peter Kurz, TNS
  • Kevin Lattery, SKIM Group
  • David W. Lyon, Aurora Market Modeling
  • Rosanna Mau, MARU/VCR&C
  • Martin Meissner, University of Southern Denmark
  • Chris Moore, GfK
  • Oded Netzer, Columbia University
  • Christian Neuerburg, GfK
  • Harmen Oppewal, Monash Business School
  • Bryan Orme, Sawtooth Software, Inc.
  • Tomer Ozari, TNS
  • Max Pachali, Goethe University Frankfurt
  • Michael Patterson, Radius Global Market Research
  • Megan Peitz, Sawtooth Software, Inc.
  • Michael Remington, The Modellers
  • Matthew Selove, University of Southern California
  • Mike Serpetti, Gongos
  • Kathryn Sharpe, Wharton School of the University of Pennsylvania
  • Michael Smith, The Modellers
  • Jane Tang, MARU/VCR&C
  • Artem Timoshenko, MIT Sloan School of Management
  • Joseph White, MaritzCX
  • Kelsey White, SSI
  • Douglas Willson, Bell Falla and Associates

Pre-Conference Presenters (Alphabetical Order)

  • Gary Baker, Sawtooth Software, Inc.
  • Nathan Bryce, Sawtooth Software, Inc.
  • Christopher Chapman, Google
  • Keith Chrzan, Sawtooth Software, Inc.
  • Kenneth Fairchild, Sawtooth Software, Inc.
  • Jeroen Hardon, SKIM Group
  • Justin Luster, Sawtooth Software, Inc.
  • Brian McEwan, Sawtooth Software, Inc.
  • Ewa Nowakowska, GfK
  • Bryan Orme, Sawtooth Software, Inc.
  • Joe Retzer, Market Probe
  • David Squire, Sawtooth Software, Inc.
  • Walter Williams, Sawtooth Software, Inc.

Break-Out Session Presenters (Alphabetical Order)

  • Lance Adamson, Sawtooth Software, Inc.
  • Saurabh Aggarwal, Knowledge Excel Services
  • Gary Baker, Sawtooth Software, Inc.
  • George Boomer, StatWizards
  • Jeff D. Brazell, The Modellers
  • Nathan Bryce, Sawtooth Software, Inc.
  • Christopher Chapman, Google
  • Fang Chen, SAS
  • Keith Chrzan, Sawtooth Software, Inc.
  • Jeffrey Dotson, Brigham Young University
  • Kenneth Fairchild, Sawtooth Software, Inc.
  • Jon Heaton, Sawtooth Software, Inc.
  • Aaron Hill, Sawtooth Software, Inc.
  • Christopher Karbo, The Modellers
  • Jake Lee, Quantum Strategy Consulting
  • Mike Lodder, Sawtooth Software, Inc.
  • Justin Luster, Sawtooth Software, Inc.
  • Matt Madden, The Modellers
  • Jay Magidson, Statistical Innovations
  • Brian McEwan, Sawtooth Software, Inc.
  • Ewa Nowakowska, GfK
  • Megan Peitz, Sawtooth Software, Inc.
  • Joseph Retzer, Market Probe
  • Amy Shi, SAS
  • Walter Williams, Sawtooth Software, Inc.
  • Karlan Witt, Cambia Information Group