Sawtooth Software: The Survey Software of Choice

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Survey your market with sophisticated choice analytics tools. Understand people's preferences. Simulate their choices.

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Monday, September 26, 2016

Start Half-Day Tutorials / Workshops Two-Day Workshop
8:00 AM
  • Introduction to Menu-Based Choice
  • Lighthouse Studio Workshop
  • Introduction to R for Market Researchers
  • CBC Software Workshop (Part 1 of 4)
12:00 PM Lunch
1:00 PM
  • How People Choose: Understanding Customer Decision Making
  • Guided Tour of CBC Design and Analysis
  • Intermediate R for Market Researchers
  • CBC Software Workshop (Part 2 of 4)

Tuesday, September 27, 2016

Start Half-Day Tutorials / Workshops Two-Day Workshop
8:00 AM
  • Advanced Lighthouse Studio Workshop (Part 1 of 2)
  • Random Forests
  • Advanced Market Simulator Options
  • CBC Software Workshop (Part 3 of 4)
10:10 AM
  • Advanced Lighthouse Studio Workshop (Part 1 of 2 continued)
  • Random Forests (Repeat)
  • Situational Choice Experiments
 
12:00 PM Lunch
1:00 PM
  • Advanced Lighthouse Studio Workshop (Part 2 of 2)
  • Advanced MaxDiff Concepts
  • Experimental Conjoint Solutions
  • CBC Software Workshop (Part 4 of 4)
6:00 PM Evening Reception (6:00 - 9:00)

Wednesday, September 28, 2016

Start Conference Paper Sessions
(Ballroom)
Survey Research
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • The Effects of Incentive Alignment, Realistic Images, Video Instructions, and Ceteris Paribus Instructions on Willingness to Pay and Price Equilibria
  • How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice
   
10:00 AM Refreshment Break
10:30 AM
  • Findings of the Sawtooth Software CBC Modeling Prize Competition
  • Using Bayes’ Theorem to Adjust Simulated Preference Shares to Market Reality
   
12:00 PM Lunch
1:30 PM
  • Mobile MaxDiff: What Are the Optimal Number of Attributes, Screens and Level of Information Complexity?
  • Choice Based Conjoint in a Mobile World – How Far Can We Go?
  • University Student Analytics Mentorship Program
  • Introduction to StatWizards' Discrete-Choice Suite
3:00 PM Refreshment Break
3:30 PM
  • Can an Adaptive MaxDiff Approach Provide Better Results than Other MaxDiff Approaches?
  • Comparing Two Methods to Estimate Missing Maximum Difference Utilities
  • Researcher's Paradox: A Further Look into the Impact of Large Scale Choice Exercises
  • University Student Analytics Mentorship Program (Continued)
  • Latent GOLD® 5.1 — New Features & Case Studies: How to Obtain Meaningful Segments with Ratings, Choice and MaxDiff Data
5:15 PM  
  • 2016 CBC Modeling Prize Panel Discussion (Clinic)
  • Teaching Conjoint Analysis at the University (Clinic)
6:00 PM Reception and Vocal Point Concert

Thursday, September 29, 2016

Start Conference Paper Sessions
(Ballroom)
Survey Research
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • Naïve Bayes Classifiers, or How to Classify via MaxDiff without Doing MaxDiff
  • Typing Tools in the Context of Choice Experiments
  • Lighthouse Studio for General Surveys & CAPI
  • CSS and Lighthouse Studio
  • New Features in SAS® PROC BCHOICE for Bayesian Choice Models
10:00 AM Refreshment Break
10:30 AM
  • Full-Flavoured HB: BYO Data in the Upper Model
  • Simulating from HB Upper Level Model
  • Ingenious Survey Solutions in Sawtooth Software
  • Introduction to MaxDiff
  • Intro to ACBC
12:00 PM Lunch
1:30 PM
  • Mapping the Attribute Non-Attendance Effect
  • Using Discrete Choice to Help Individualize Customer Lifetime Value
  • Perl and Lighthouse Studio
  • Lighthouse Studio Data Generator
  • Discover-CBC: A Streamlined Web-Based CBC Software Platform
  • Introduction to Segmentation and CCEA
3:00 PM Refreshment Break
3:30 PM
  • Amazon Mechanical Turk Survey Deception: Sources, Risks, and Remedies
  • Process Tracing: A New Tool for Modeling Physician Treatment Algorithms
  • Let’s Take None Seriously
  • JavaScript and Lighthouse Studio
  • An Introduction to Data Visualization with Tableau
  • New Lighthouse Choice Simulator
  • Make your Conjoint Simulator Shiny
5:15 PM
  • MaxDiff Online Simulator & TURF Optimizer (Clinic)
  • Advanced Market Simulator Options (Clinic)
6:00 PM Reception

Friday, September 30, 2016

Start Conference Paper Sessions
(Ballroom)
Survey Research
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • The Art and Science of Nested Logit: Case Studies from Modeling Many SKUs
  • Mining and Organizing User-Generated Content to Identify Attributes and Attribute Levels
  • How to Win the Panel Sample Battle
  • What Is R? What Are Its Pros & Cons?—
  • Discover-CBC: A Streamlined Web-Based CBC Software Platform
  • Intro to Bayesian Estimation
10:00 AM Refreshment Break
10:30 AM
  • What a Difference Design Makes! MBC
  • Explaining Preference Heterogeneity with Mixed Membership Modeling
  • Best Practices in Client Service for the Market Research Industry
  • Lighthouse Studio Offline Data Collection – Android and Windows
  • A Brief Introduction to Random Forests
  • Modelling the Customer Decision Journey
11:55 AM Best Paper Award
12:05 PM Conference Adjourned