Sawtooth Software: The Survey Software of Choice

Monday, March 23, 2015

Start Half-Day Tutorials / Workshops Two-Day Workshop
8:00 AM
  • Introduction to MaxDiff Workshop
  • ACBC Survey Programming Workshop (Part I)
  • Advanced MaxDiff Survey Programming Workshop
  • Advances in Market Segmentation Analysis (Part I)
  • CBC Software Workshop
12:00 PM Lunch
1:00 PM
  • Advanced MaxDiff Concepts
  • ACBC Survey Programming Workshop (Part II)
  • Introduction to R for Market Researchers
  • SSI Web Swim
  • CBC Software Workshop (Cont.)

Tuesday, March 24, 2015

Start Half-Day Tutorials / Workshops Two-Day Workshop
8:00 AM
  • Introduction to Market Simulations
  • Understanding Customer Decision Making
  • SSI Web Snorkel
  • Research for Solid Pricing Decisions
  • CBC Software Workshop (Cont.)
12:00 PM Lunch
1:00 PM
  • Introduction to R for Market Researchers (repeat)
  • Advances in Market Segmentation Analysis (Part II)
  • SSI Web Deep Dive
  • Adventures in Choice Modeling
  • CBC Software Workshop (Cont.)
6:00 PM Evening Reception (6:00 - 9:00)

Wednesday, March 25, 2015

Start Conference Paper Sessions
(Ballroom)
Survey Development
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • Mobile Choice Modeling – a Paradigm Shift
  • MaxDiff on Mobile
  • A Forecaster’s Guide to the Future
   
10:00 AM Refreshment Break
10:30 AM
  • Credit Card Choice-Based Conjoint
  • Conjoint for Financial Products
   
12:00 PM Lunch
1:30 PM
  • Comparing Message Bundle Optimization Methods
  • Using TURF Analysis to Optimize Reward Portfolios
  • Intro to SSI Web
  • Online Market Simulator & TURF Optimizer
  • Discover: Streamlined Web-Delivered CBC
3:00 PM Refreshment Break
3:30 PM
  • Bandit Adaptive MaxDiff Designs
  • What’s the Right Sample Size for MaxDiff Studies
  • Pay-for-Performance Incentive Mechanism
  • Intro to SSI Web (Repeat Session)
  • Introduction to MaxDiff
  • What Is R? What Are Its Pros & Cons?
5:15 PM
  • Discover: Streamlined Web-Delivered CBC (Clinic)
 
  • Menu-Based Choice (Clinic)
6:00 PM Reception

Thursday, March 26, 2015

Start Conference Paper Sessions
(Ballroom)
Survey Development
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • Perceptual Choice Experiments
  • Using Conjoint Analysis for Consumer Profiles
  • CSS and SSI Web
  • Perl and SSI Web
  • Introduction to MaxDiff
  • Intro to Bayesian Estimation
10:00 AM Refreshment Break
10:30 AM
  • RUM and RRM - A Great Mix
  • Capturing Individual Level Behavior in DCM
  • Making Best Use: Enhancing SSI Web
  • Constructed Lists in SSI Web
  • What Is R? What Are Its Pros & Cons?
  • Models for MaxDiff and Related Data
12:00 PM Lunch
1:30 PM
  • Occasion Based Conjoint: Augmenting CBC Data
  • Precise FMCG Market Modeling Using Advanced CBC
  • SSI Web Hosting Service
  • A Decade of SSI Web Knowledge from Down Under
  • New SSI Web Conjoint Market Simulator
  • Intro to ACBC
3:00 PM Refreshment Break
3:30 PM
  • Optimizing Employee Value Proposition with Conjoint
  • Menu-Based Choice: Probit or Logit
  • Combining Latent Class, Data Mining, and CBC
  • SSI Web Data Generator
  • JavaScript and SSI Web
  • Flexible Drivers Analysis Using Decision Trees
5:15 PM
  • SSI Web Hosting Services (Clinic)
  • Teaching Conjoint Analysis at the University (Clinic)
  • New SSI Web Conjoint Market Simulator (Clinic)
6:00 PM Reception

Friday, March 27, 2015

Start Conference Paper Sessions
(Ballroom)
Survey Development
(Breakout Room #1)
Analytical Focus
(Breakout Room #2)
8:30 AM
  • Uncovering Customer Segments
  • Climbing the Content Ladder
  • Pro-Tips for Survey Design
  • Mobile Surveys, Plus How SSI Web Handles Mobile
  • Introduction to Segmentation & CCEA
  • Rating Scales in Market Research
10:00 AM Refreshment Break
10:30 AM
  • A Machine Learning Approach to Conjoint Analysis
  • Unreliability of Stated Preferences
  • Data Privacy and Legislation/Regulation
  • SSI Web on Android
  • Weighting Principles and Perils
  • Which Conjoint Method Should I Use?
11:55 AM Best Paper Award
12:05 PM Conference Adjourned