Sawtooth Software: The Survey Software of Choice

On March 23-27, 2015, the Loews Portofino Bay Hotel at Universal Orlando Resort in Orlando, Florida will be the gathering place for the 2015 Sawtooth Software Conference. Every 18 months Sawtooth Software hosts its popular research conference. More than 200 people attended our last conference, and we expect a great turnout yet again for 2015.

Loews Portofino Bay Hotel


Sawtooth Software conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research.

The main conference session will be convened Wednesday through Friday in the main ballroom. Presenters from around the world will present research papers and discuss their findings on the methodologies and applications of various market research techniques.

If you are registered for the main conference session, you may choose to attend one or more of the break-out sessions that will be held at the same time in some adjacent rooms. If you or your colleagues are new to survey development and analysis, or would like some refresher instruction, this would be the perfect opportunity to learn about specific techniques and solutions.

On Monday and Tuesday, prior to the main conference events, we will offer a variety of workshops and tutorials. These optional pre-conference events require separate registration and fees from the main event. These hands-on sessions are designed to teach you how to use Sawtooth Software resources to conduct effective research studies.

General Topics

  • Conjoint and Choice Analysis
  • Survey Development and Programming
  • MaxDiff (Best-Worst) Measurement
  • Market Segmentation
  • Multivariate Methods
  • Optional Tutorials for More In-Depth Learning

Pre-Conference Presenters (Alphabetical Order)

  • Gary Baker, Sawtooth Software
  • Christopher Chapman, Google
  • Keith Chrzan, Sawtooth Software
  • Kenneth Fairchild, Sawtooth Software
  • Jeroen Hardon, SKIM Group
  • Aaron Hill, Sawtooth Software
  • Justin Luster, Sawtooth Software
  • David Lyon, Aurora Market Modeling
  • Brian McEwan, Sawtooth Software
  • Ewa Nowakowska, Marketing Sciences, GfK
  • Bryan Orme, Sawtooth Software
  • Joseph Retzer, Radius Global Market Research

Main Conference Presenters (and Co-Authors, in Alphabetical Order)

  • Greg Allenby, Ohio State University
  • Kiley Austin-Young, Comcast
  • David Bakken, Foreseeable Futures Group
  • Dmitry Belyakov, Synovate Comcon
  • Stefan Binner, bms marketing research + strategy
  • George Boomer, StatWizards
  • Christopher Chapman, Google
  • Mike Conklin, GfK
  • Marc Dotson, Ohio State University
  • Demitry Estrin, Vision Critical
  • Kenneth Fairchild, Sawtooth Software
  • Scott Ferguson, North Carolina State University
  • Tim Glowa, Bug Insights
  • Kyle Griffin, Survey Sampling International
  • Louise Hanlon, Millward Brown
  • Jeroen Hardon, SKIM Group
  • Björn Höfer, Ipsos GmbH
  • Dirk Huisman, SKIM Group
  • Edward "Paul" Johnson, Survey Sampling International
  • Tatiana Koudinova, GfK
  • Allyson Kuper, Bug Insights
  • Peter Kurz, TNS Infratest
  • Kevin Lattery, Maritz Research
  • Dimitri Liakhovitski, GfK
  • Stan Lipovetsky, GfK
  • Rosanna Mau, Vision Critical
  • Susanne Müller, Ipsos GmbH
  • Christian Neuerburg, GfK Marketing & Data Sciences
  • Ewa Nowakowska, GfK
  • Bryan Orme, Sawtooth Software
  • John Payne, Duke
  • Joseph Retzer, Radius Global Market Research
  • Eric Schwartz, University of Michigan
  • Faina Shmulyian, MetrixLab
  • Suzanne Shu, UCLA Anderson
  • Philip Sipos, University of Hohenheim
  • Garry Spinks, Bug Insights
  • Vidya Subramani, US Bank
  • Jane Tang, Vision Critical
  • Kees van der Wagt, SKIM Group
  • Markus Voeth, University of Hohenheim
  • Michelle Walkey, Vision Critical
  • Carla Wilson, VISA
  • Jing Yeh, Millward Brown
  • Robert Zeithammer, UCLA Anderson

Break-Out Session Presenters (Alphabetical Order)

  • Saurabh Aggarwal, KnowledgExcel Services
  • Sharon Alberg, Maritz Research
  • Gary Baker, Sawtooth Software
  • Gary Bennett, Logit Research
  • Nathan Bryce, Sawtooth Software
  • Christopher Chapman, Google
  • Keith Chrzan, Sawtooth Software
  • Jeffrey Dotson, Brigham Young University
  • Kenneth Fairchild, Sawtooth Software
  • Howard Fienberg, Marketing Research Association
  • Jeroen Hardon, SKIM Group
  • Aaron Hill, Sawtooth Software
  • Michael Lodder, Sawtooth Software
  • Justin Luster, Sawtooth Software
  • David Lyon, Aurora Market Modeling
  • Jay Magidson,Statistical Innovations
  • Brian McEwan, Sawtooth Software
  • Paul Moon, Beaton Research + Consulting
  • Ewa Nowakowska, GfK
  • Joseph Retzer, Radius Global Market Research
  • David Squire, Sawtooth Software
  • Jeroen Vermunt, Tilburg University
  • Walter Wiliams, Sawtooth Software