Day 1: Introduction to CBC
Day 1 begins at 1:00 p.m. This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training.
- Conjoint methodology overview
- Formulating attributes and levels
- Designing conjoint experiments
- Brief introduction to Menu-Based Choice (MBC)
Day 1 will conclude with a special evening reception. More details will be provided at the workshop.
Day 2: Intermediate CBC
This session builds upon concepts learned in the introductory segments of this training. Attendees will also receive practical experience creating surveys in Sawtooth Software’s SSI Web system and analyzing the results. We'll go beyond the basics of CBC to cover:
- Using SSI Web to create CBC surveys
- Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB)
- Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity
- Best practices / common mistakes related to CBC
- Choosing among the four questionnaire design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random
- Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions
- Design Testing: Quick Test vs. more advanced test using simulated respondents. How the advanced test can help with sample size decisions
Day 3: MaxDiff and Adaptive CBC
This session introduces participants to two of our most popular survey strategies: MaxDiff (best/worst item scaling) and Adaptive CBC.
- Conditional Pricing: customizing price ranges without the use of prohibitions
- Introduction to Constant Sum and Alternative-Specific Designs
- When to use MaxDiff vs. CBC
- Designing, programming, and analyzing MaxDiff experiments
- Benefits and motivation for Adaptive CBC (ACBC)
- Introduction to Adaptive CBC surveys
- When to use non-adaptive CBC and Adaptive CBC (ACBC)
The two-and-a-half-day Choice Modeling Workshop costs $1,350 per participant.
Below is our typical daily schedule, although it may vary depending on class needs. In this particular workshop, Day 1 will begin at 1:00 p.m. Days 2 and 3 will follow the schedule below.
|7:00 AM||8:00 AM||1:00||Breakfast break|
|8:00 AM||10:00 AM||2:00||Session 1|
|10:00 AM||10:15 AM||0:15||Mid-morning break|
|10:15 AM||12:00 PM||1:45||Session 2|
|12:00 PM||1:00 PM||1:00||Lunch break|
|1:00 PM||3:00 PM||2:00||Session 3|
|3:00 PM||3:15 PM||0:15||Mid-afternoon break|
|3:15 PM||5:00 PM||1:45||Session 4|