Sawtooth Software: The Survey Software of Choice

  • Alfons Priessner

    Alfons Priessner Alfons is a PhD candidate at the University of Klagenfurt, Austria, and is supervised by Prof. Dr. Nina Hampl. Before he has started with his PhD program, he worked for an international management consulting firm for a couple of years. His master degree in Strategy, Innovation and Management Control Alfons obtained from the Vienna University of Economics and Business.

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  • Alina Dinner

    Alina Dinner Alina is doing her Master of Science in Business Administration at the University of Muenster in Germany. Before that, she graduated from Berlin School of Economics and Law by completing her Bachelor of Arts in Business Administration.

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  • Amanda Belarmino

    Amanda Belarmino Amanda Belarmino is a PhD. candidate at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. She will be using Sawtooth Software to conduct a choice-based conjoint analysis to determine the willingness-to-pay of convention and meetings attendees for peer-to-peer accommodations, like Airbnb. The goal of her dissertation is to determine if peer-to-peer accommodations can help cities attract conventions and events when there is a lack of...

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  • Anja Weinert

    Anja Weinert Anja, 25 years old, is enrolled in the Master of Science program in Business Administration at the LMU Munich, Germany. Currently she is writing her master thesis at the Institute of Electronic Commerce and Digital Markets.

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  • Anna Budrevich

    Anna is a PhD candidate at the University of Augsburg, Germany, under the supervision of Prof. Dr. Daniel Veit. She has worked almost 3 years as IT consultant, and has prior graduate school training in Business Administration with majors in Strategic Management, Entrepreneurship and E-Business. She is interested in examining how venture capitalists’ reactions vary with regard to different levels of competence of technology specialists’ in a founding team.

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  • Arunas Leipus

    Arūnas Leipus Arūnas is currently completing the Master of Science program in Business Administration at the ISM University of Economics and Management Executive School, Vilnius, Lithuania.

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  • Boris Feige

    Boris A. Feige Boris is a 32-year-old Ph.D. student, working as deputy head of the Business Transformation department at the Institute of Industrial Engineering at RWTH Aachen University. He studied aeronautical engineering (B.Eng.) and Business, Management and Economics (M.Sc.). During the last 4 years, he developed the department of Business Transformation and worked in several research and consultancy projects with focus on digital and organizational transformation. Boris has its focus on the...

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  • Carla Merz

    Carla Merz Carla is 25 years old and is doing her Master of Science in Business Administration at the Philipps University in Marburg, Germany.

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  • Christian Meyer

    Christian Meyer Christian is a PhD student at the chair of management accounting at the RWTH Aachen University since June 2016.

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  • Christopher Holfeld

    Christopher Holfeld Christopher is a Master student at the University of Augsburg, Germany finishing his thesis at the Chair of Information Systems and Management (Prof. Dr. Daniel Veit). In his studies, he focused on the major Strategy &Information including digital business models, service marketing and the sharing economy. The topic of his master thesis addresses data strategy, monetization and privacy in the connected car. His CBC study is an initial effort to compare individual...

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  • Daniel Tank

    Daniel Tank  Daniel studies economics in the master Program at Albert-Ludwigs-University Freiburg, Germany. He also holds a bachelor degree in economics. Currently he writes his master thesis about the fare components in the airline industry with Prof. Dr. Jörg Lindenmeier from institute of economics. 

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  • Darla Donaldson

    Darla Donaldson is a PhD candidate in Financial Management at Northcentral University.  Darla’s area of research involves social enterprise and business for transformation.  Her current research focuses on analyzing individual donation preferences. 

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  • Dominik Laudenbach

     Dominik Laudenbach will attain his Bachelor's degree this summer at the International School of Management. After several internships, he discovered his interest for strategic marketing and management. Upon finishing his Bachelor of Arts degree in Frankfurt/Main, he is looking forward to continue his studies with a Master's degree at one of Germany's leading economic universities.

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  • Eva Peters

    Eva Peters As a Masters student at the International School of Management in Hamburg, Germany, Eva obtained a Master’s Degree in Business Psychology. She received her Bachelor’s Degree in Business Administration from the University of Cologne in Germany.

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  • Gian Carlo Bauer

    Gian Carlo Bauer Gian Carlo is a 25-year-old student currently finishing his Master of Arts in Business Innovation at the University of St.Gallen. He holds a Bachelor Degree in Business Administration from the University of Zurich and is interested in electric mobility. At the Institute for Customer Insight at the University of St.Gallen he is currently writing his master’s thesis in the field of pricing strategies for electric vehicles. With regard to falling battery cost for electric vehicle...

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  • Helen Keller

    Helen Keller Helen Keller, 25 years old, is a psychology student about to finish her Master of Science at Philipps-University Marburg, Germany.

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  • Isabella Mueller

    Isabella Mueller Isabella is currently completing her B.Sc. in International Management at the International School of Management (ISM) in Frankfurt am Main, Germany. At the moment, she is working on her bachelor thesis.

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  • Jade Tweehuysen

    Jade Tweehuysen Jade is a 23-year-old sociology student currently completing the master’s program at Radboud University (RU) Nijmegen, The Netherlands. She has chosen the master policy- and applied research after a Bachelor program sociology. In 2016 she has completed her Bachelor degree in sociology at the RU. She follows her internship at IQ Healthcare, a scientific center for quality of healthcare in the Netherlands. Here she helps with the ‘Change’ study. The Change study aims to develop and...

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  • Jana Büchel

    Jana Büchel Jana is a 23-year-old German Student at the Rotterdam School of Management in the Netherlands. She is currently finishing her Master’s degree in Marketing Management. The topic of her Master Thesis is the influence of emotions on the willingness-to-pay for organic meat.

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  • Jennifer Donnan

    Jennifer Donnan Jennifer is a PhD candidate Memorial University of Newfoundland’s School of Pharmacy, under the supervision of Drs. John-Michael Gamble and Carlo Marra. She has spent 12 years as a practicing pharmacist, and has prior graduate school training in Health Technology Assessment and Business Administration. She is interested in examining how patient’s preferences towards their medications can be incorporated into decision frameworks.

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  • Jeroen van de Pol

    Jeroen van de Pol Jeroen van de Pol is a 28-year-old Ph.D candidate and Pharm. D at the University of Utrecht, The Netherlands. He studied pharmacy and graduated in 2013. He is interested in the changing role of the community pharmacists in primary healthcare. His research project focuses on the changing role of the community pharmacist within the primary healthcare setting.  

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  • Julia Hartig

    Julia Hartig Julia is a 26-year old student at the Philipps-University of Marburg in Germany finishing her Master of Science in Business Administration and currently working on her master thesis. She holds a Bachelor’s degree (B.Sc.) in Business Administration which she also obtained at the University of Marburg.

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  • Leonie Kersting

    Leonie, 27 years old, is doing her Master of Arts in Health Care Management at the University of Applied Sciences in Zittau/Görlitz, Germany. Before that, she graduated from Goethe University in Frankfurt am Main in Germany by completing her Bachelor of Arts in sport sciences.

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  • Lisa Kissmer

    Lisa is a PhD candidate of the German Armed Forces university in Munich. Before she started with her PhD program, she obtained her Master’s Degree in Sustainability and Management from the Royal Holloway University of London.

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  • Lisa Theune

    Lisa Theune Lisa is a 25-year-old management student currently finishing her Mannheim Master in Management (M.Sc.) at University of Mannheim in Germany. Before she started with her master program, she obtained her Bachelor's Degree in Business Administration at Friedrich-Alexander-University Erlangen-Nuremberg in Germany.

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  • Lucy Wallis

    Lucy Wallis Lucy Wallis completed a BA (Hons) in Criminology in 2013 at the University of Durham before completing an MSc in Criminology and Criminal Justice in 2014, also at the University of Durham. Lucy is in the third year of her PhD at the Public Health Institute at Liverpool John Moores University which she is completing under the supervision of Professor Harry Sumnall, Amanda Atkinson (Public Health Institute, Liverpool John Moores University) and Professor Judith Aldridge (University of...

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  • Mailin Dalk

    Mailin is a doctoral candidate at Steinbeis University in Berlin in the field of Finance, Banking and Controlling. She has spent 9 years in the banking industry, working for a major German bank and an independent private German bank. She obtained her Bachelor’s Degree in Business Administration with a focus on Banking in Karlsruhe, before she completed her Master studies in Finance & Accounting at the Mercator School of Management in Duisburg (both in Germany). Mailin is interested in the...

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  • Maria Suares

    Maria is a PhD student at the chair of management accounting at the RWTH Aachen University. She is doing research on behavioral aspects and costs of electric mobility and thus her research interests include e-mobility psychology and total cost of ownership.

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  • Mark Fiala

    Mark Fiala is a MSW candidate at the George Warren Brown School of Social Work at Washington University in St. Louis. He also holds the position of Clinical Research Specialist at Washington University School of Medicine within the Division of Oncology.

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  • Matthew Barron

    Matthew is currently working on his thesis for the Transport and Planning MSc course at Cardiff University, Wales. In his free time he enjoys cooking, football, and listening to heavy music. Matthew’s research interests include sustainable transport, car use, and parking. Matthew has worked as a planner on several major infrastructure projects in the UK. He is currently working towards accreditation by the Royal Town Planning Institute.

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  • Meghan Cowling

    Meghan Cowling Meghan is a first class honours candidate currently studying a bachelor of Environmental Management at the University of Queensland in Brisbane, Australia. Meghan is majoring in Sustainable Development, with a specific interest in carbon and energy management. After conducting an internship with an energy and carbon consultancy company, Meghan was inspired to conduct research in this field, to assess possible greenhouse gas abatement opportunities for Australia.

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  • Melinda Matyas

    Melinda Matyas is a PhD candidate in the Urban Transport and Energy Group at the UCL Energy Institute. Her research focuses on analysing the demand for innovative integrated transport solutions, such as Mobility as a Service (MaaS) systems. 

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  • Mengying Fu

    Mengying Fu Mengying Fu is one of the master students studying Transportation System at the Technical University Munich, Germany. Before that, she obtained her Bachelor’s Degree from JAMK University of Applied Sciences, Finland.

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  • Monia Kouki-Block

    Monia Kouki-Block Monia is a research assistant and PhD candidate at the University of Hamburg in Germany. She studied business administration at the University of Hamburg where she received her master degree.  After her studies she has spent several years working in different positions of media companies. She is interested in the advertising market, production and financing of media products.

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  • Moritz Krink

    Moritz Krink Moritz Krink is a 29-year-old state-certified engineer who is studying in the division of "Verbundstudiengang" at the University of applied science in Bielefeld business and economics with majoring marketing.

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  • Nam Anh Nguyen

    Nam Anh Nguyen After graduating from the University of Tuebingen with degree in International Business Administration and East Asian Studies (B.Sc.), Nam Anh started to study the Master in Management (M.Sc.) at the University of Mannheim. In the course of his studies, he also spent one year at the Tongji University in Shanghai (Mainland China) and one semester at the Queen’s University in Kingston (Canada). Upon finishing his Master’s, Nam Anh is going to work in management consulting in Munich.

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  • Nasim Dehghan Hardoroudi

    Nasim Dehghan Hardoroudi Nasim is a doctoral candidate in Management Science at Aalto University School of Business. She holds Master of Science in Quantitative Methods in Economics and Management Science. Her bachelor degree is in Applied Mathematics.

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  • Peter Cooper

    Peter Cooper is a 25 year old Canadian student studying his master's thesis in environmental science at the Autonomous University of Barcelona. His research focuses on aspects of ethical consumption, through socio-economic and environmental means, in high-grade "specialty coffee." Specifically, he is conducting a choice experiment to elicit preferences and WTP for different modes of ethical consumerism which are emerging in the specialty coffee industry.

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  • Philipp Daun

    Philipp Daun Philipp is currently completing his B.Sc. in industrial engineering in the field of electrical engineering at the RWTH Aachen University in Aachen, Germany. At the moment, he is working on his bachelor thesis about the willingness to pay for electric vehicles in Germany.

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  • Pierre Gentner

    Pierre Gentner Pierre Gentner is doing his Master of Science in Business Administration with major in Marketing at the University of Muenster, Germany. He obtained his Bachelor's Degree in Business and Economics from the University of Basel, Switzerland. Before he started with his master program in Germany, he has gained some practical working experiences in the field of marketing communication in Switzerland.

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  • Pieter Verhallen

    Pieter Verhallen Pieter is a doctoral candidate in Marketing at Maastricht University's Graduate School of Business & Economics in the Netherlands. He holds a Master of Science degree in International Business: Entrepreneurship and SME Management from the same university, and an interdisciplinary Bachelor of Science degree in Psychology and Life Sciences from the liberal arts University College Maastricht.

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  • Ronald Baganzi

    Ronald Baganzi Ronald Baganzi is a Ph.D. candidate of Business Administration at School of Management, Kyung Hee University, in Seoul, South Korea. His research interests are; Financial Engineering, Econometrics, Marketing research, Consumer behavior, Mobile payment research, and Internet Banking research. His current article focuses on consumer preference for smartphones in Korea. CBC package provided by Sawtooth software will help him achieve his objective.

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  • Ruta Chadaseviciute

    Ruta has attained a Master of Science degree in International Marketing and Management after studying at ISM University of Management and Economics in Vilnius, Lithuania. Though working in a retail industry for almost 8 years, she has chosen very personal and career-oriented topic about the executives’ personal branding for her master thesis. Personal branding appeared to be extremely popularized but academically under-developed concept that still needed a deeper exploration.

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  • Sagar Dommaraju

    Sagar Dommaraju Sagar is a graduate student in the Masters of Global Health program at the University of California-San Francisco (UCSF). He recently graduated from the University of Illinois at Chicago with a BS in mathematics. He has always been interested in how quantitative analyses can be applied to medicine and healthcare. Upon graduating from UCSF, he will return to Chicago to begin medical school.

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  • Samuel Heinonen

      Samuel is a 27-year-old forestry student currently finishing his master thesis at University of Helsinki, Finland. Before he started with his master program in University of Helsinki, he obtained his Bachelor's Degree in Forestry from the Tampere University of Applied Sciences in Finland.

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  • Sara Neilson

    Sara Madeline Neilson is a native of North Carolina, originally from New Bern. After obtaining her Bachelors of Science in Recreation and Park Management-with a concentration in Commercial Recreation and Tourism; along with a Minor in Psychology from East Carolina University she made the decision to further her educational career by entering the Sustainable Tourism Master’s Program at ECU.

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  • Sascha Diegel

    Sascha Diegel Sascha is doing his M. Sc. in Industrial Engineering at Karlsruhe Institute of Technology (KIT), Germany. Before that, he got a B. Sc. in Industrial Engineering (specialization in electrical engineering) at Technical University of Ilmenau, Germany.

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  • Sean Hubbard

    Sean Hubbard Sean is a PhD candidate in the Public Policy and Political Economy Program at The University of Texas at Dallas. His research interests focus on the decision processes and risk management practices of those with limited financial resources. Additionally, he is interested in incorporating knowledge of these processes and practices into policy making. 

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  • Sebastian Karrer

    Sebastian is a 26-year-old Management & Technology Student at the Technical University of Munich in Germany. Currently he is finishing his Master of Science. He is interested in electric vehicles and how to implement them in an efficient way into the energy system.

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  • Simon Boehm

    Simon Boehm Simon is majoring in Industrial Engineering at the FAU Erlangen-Nürnberg in Germany. His master thesis is part of a research project at the Chair of Industrial Management about the future of retail banking in Germany.

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  • Simon Nüesch

    Simon's Master thesis is located in the field of entrepreneurial finance. To his knowledge, it is the first study that develops a milestone based valuation model for pre-turnover start-ups. The goal is a model to predict the value of pre-turnover start-ups, based on the most important milestone investment criteria, such as working prototype, (attributes) compiled from research and practitioners with each having three level. Since financial data is missing, investors try to assess the risk...

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  • Stefanie Weniger

    Stefanie Weniger Stefanie Weniger is a doctoral candidate at the chair for Entrepreneurial Finance at the Technical University of Munich in Germany, under the supervision of Prof. Reiner Braun. She holds a B.A. in Corporate Management & Economics and Communication & Cultural Management, as well as a M.Sc. in Business Administration. During her studies and her subsequent work experience in a consulting company, she specialized in the field of market-based management and innovation.

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  • Thomas Bertrand

    Thomas Bertrand Thomas Bertrand is a second-year M.Sc. student in the department of Family Medicine at McGill University. Funded by the McGill University Faculty of Medicine and the Research Institute of the McGill University Health Center, his graduate research focuses on improving patient-oriented imaging technologies in cardiovascular diagnostic radiology. Thomas has a 7-year research background, and he completed a Bachelor in Honours Applied Psychology from Bishop’s University and a minor...

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  • Thomas Schönland

    Thomas Schönland Thomas is studying Economics Engineering at Karlsruhe Institute of Technology in Germany. The 26-year-old is focusing on energy economics and is especially interested in the topics of smart grids and battery storage. He is currently writing his master thesis at the Institute of Information Systems and Marketing (https://www.iism.kit.edu/) and has prior studied Business Administration at the University of Resources in Freiberg, Germany, where he finished his studies analyzing...

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  • Tim Dreßler

    Tim Dreßler Tim is a 28-year-old transport economics student currently finishing his Master of Science at Technische Universität Dresden in Germany. Even in his Bachelor thesis he worked in an empiric field: "Correction methods for surveys using the example of 'Mobilität in Deutschland' and 'Mobilität in Städten'".

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  • Vanessa Heiligtag

    Vanessa Heiligtag Vanessa is a Business student with a strong Marketing focus at the University of Münster in Germany. In order to finish her Master of Science, she is currently writing her Master Thesis at the Chair of the Institute of Value-based Marketing about "Consumers' Preferences for Mobility Solutions".

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  • Vera Zanger

    Vera Zanger Vera is currently completing her Master of Science in Business Administration with major in Marketing at the University of Muenster, Germany. At the moment, she is working on her Master's thesis "Measuring Willingness to Pay for Innovations – Which Method Should Be Used in Which Context?" under the supervision of Prof. Dr. Manfred Krafft of the Institute of Marketing in Muenster.

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Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration