Sawtooth Software: The Survey Software of Choice

Discover what they really want

Survey your market with sophisticated choice analytics tools. Understand people's preferences. Simulate their choices.

Get Started


Title Author Hits
Resources for Educators Super User Hits: 961
Sawtooth Software Resources at the Marketing Dynamics Conference Super User Hits: 383
Grant Recipients Super User Hits: 1431
Grants Super User Hits: 29590
Teaching Aids Super User Hits: 24343
Academic Subscriptions Super User Hits: 33375

Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration