The MaxDiff Analyzer is an optional tool for taking your MaxDiff scores and turning them into concrete actions. Run simulations on what items respondents would choose when faced with specific options. Optimize bundle offerings with TURF analysis simulations. All within an online interface that makes sharing data with clients easy. It features:
- Automatic rescaling options (e.g. probability, 0-100 scale), with 95% confidence intervals
- Choice simulation capabilities
- TURF analysis for bundle optimization
- Segmentation and weighting
The price for the MaxDiff Analyzer service is $500 per year.